ALEXANDER VENACCI design and manufacture Swiss Made Automatic watches of high quality for women and men and was founded by two brothers, Alexander and Christoffer.
Our strategy is to cut all the intermediaries and sell directly to our customers exclusively here at our online store. This way we are able to offer our customers the highest quality compared to price.
Our goal is to give everyone the opportunity to put a high-quality Swiss Made Automatic watch with a unique and sophisticated design on their wrist, at an affordable price.
From initial thoughts to the creation of a 3D model and final prototype, the work of developing our watch design takes one year.
The design is registered and protected internationally via the World Intellectual Property Organization and the Hague system.
Our main goals in the design process:
- Develop our own unique design for every part of the watch, except the movement
- With a classic and sophisticated yet contemporary aesthetic
- That stands out, will be recognized by others and will be relevant for decades to come
In order to meet our stringent requirements for details, craftsmanship and quality we manufacture Swiss Made.
Switzerland has been manufacturing watches for centuries and sets the bar when it comes to watchmaking.