About us

About us

ALEXANDER VENACCI designs and manufactures Swiss Made mechanical watches of high quality for men and women, and was founded by two brothers, Alexander and Christoffer.

Our goal is to give everyone the opportunity to wear a high-quality Swiss Made mechanical watch with a sophisticated design at an affordable price.

We only sell directly to our customers exclusively here at our online store, cutting all the price-increasing intermediaries. This way, we can offer our customers the best value for money.

The design

We design all the watch components from scratch, except for the mechanical movement. From initial ideas to 2D drawings, 3D model, technical drawings, and finally prototypes.

We are extremely focused on the details, as we are convinced it's the sum of all the small details that ultimately gives a symmetrical and aesthetically pleasing design that stands out. So our design process takes time and requires a lot of dedication and patience.

Our designs are registered and protected internationally via the World Intellectual Property Organization (WIPO) and the Hague system.

Our main goals in the design process:
  • Create our very own design for every part of the watch, except for the movement
  • With a classic and sophisticated yet contemporary aesthetic
  • That stands out, will be recognized by others, and will be relevant for decades to come

Swiss Made

In order to meet our stringent requirements for craftsmanship and quality, we manufacture Swiss Made.

Switzerland has been manufacturing watches for centuries and sets the bar when it comes to watchmaking.

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