About us

About us

ALEXANDER VENACCI designs and manufactures Swiss Made Automatic watches of high quality for men and women and was founded by two brothers, Alexander and Christoffer.

Our goal is to give everyone the opportunity to wear a high-quality Swiss Made Automatic watch with a sophisticated design at an affordable price.

We only sell directly to our customers exclusively here at our online store, cutting all the price-increasing intermediaries. This way, we are able to offer our customers the highest quality compared to the price.

The design

From initial thoughts to the creation of a 3D model and final prototype, the work of developing our watch design takes one year.

The design is registered and protected internationally via the World Intellectual Property Organization and the Hague system.

Our main goals in the design process:

  • Develop our own unique design for every part of the watch, except the movement
  • With a classic and sophisticated yet contemporary aesthetic
  • That stands out, will be recognized by others and will be relevant for decades to come

Swiss Made

In order to meet our stringent requirements for details, craftsmanship and quality we manufacture Swiss Made.

Switzerland has been manufacturing watches for centuries and sets the bar when it comes to watchmaking.

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