ABOUT

THE DESIGN

DESIGN 1 took one year to develop from initial thoughts to the creation of a 3D model, technical drawings and final prototype. The design is registered and protected internationally via the World Intellectual Property Organization and the Hague system. We wanted to create a unique and contemporary design that stands out, but at the same time is classic and timeless, so that the watch will be relevant for decades and never go out of fashion. This way our customers can wear it for many years and in combination with several strap types and colors, you can easily change the look of the watch and customize it to match your outfit. 

The case design is robust but at the same time slim, clean and compound, consisting of several angles and edges, in combination with a brushed and polished finish giving the watch the high-end look it deserves. The front glass is scratch-resistant Sapphire Crystal with three layers anti-reflective coating and on the backside of the watch, we have used the Sapphire Crystal as well, allowing you to observe the piece of art mechanical movement.

HIGH QUALITY 

High-quality manufacturing and components only. Swiss Made, Swiss Made Automatic movement, 316L stainless steel, Sapphire crystal, 10 ATM water resistance, Italian leather. Express yourself with quality.

AUTOMATIC MOVEMENT

Automatic movement means that the watch is running by itself as a result of the 70 mechanical parts the movement is built on. For each time you move your wrist, the rotor on the movement spin, transferring energy and automatically winding the movement. You will never have to worry about changing a battery, and it`s eco-friendly at the same time.

THE DIAL

The design of the dial is minimalistic and classic with a matte finish and focus on the beautiful shape of the indexes, standing out, with a combination of polished angles and a brushed surface, which gives the indexes beautiful reflections in the light. The index at 12 is our logo with the A above the V, representing the first letters of our brand name. The triangle index at 6 symbolizes to always look up and never give up. The hour and minute hands are faceted giving them reflections in the light and the dial more depth feeling in the middle. The Automatic movement beats 8 times per second and gives the aesthetic of compelling quality when the second hand is sweeping.