ABOUT

THE DESIGN

DESIGN 1 took one year to develop from initial thoughts to the creation of a 3D model, technical drawings, and final prototype. The design is registered and protected internationally via the World Intellectual Property Organization and the Hague system. Our thoughts when we developed the design was to create a sophisticated design that stands out, but at the same time is classic and timeless, with a sincere focus on material quality and finish. This way, the watch will be relevant for decades and never go out of fashion, and in combination with several types of quick-release straps, you can change the look of your watch in seconds.  

The case design is robust but at the same time sleek, clean, and compound, consisting of several angles and edges. The bezel has a horizontally brushed finish with a polished beveled edge and a tiny brushed edge before connecting with the case. The case is octagonal and has a brushed finish, and it has a step down to the lugs in order to highlight the octagonal shape. The crown is octagonal as well, with a combination of a brushed surface, polished beveled edge, and a polished ceramic insert with equal color as the dial. The overall case execution and finish give the watch the high-end look it deserves. The front glass is scratch-resistant sapphire crystal with anti-reflective coating and on the case back, we have used the sapphire crystal as well, allowing you to observe the piece of art mechanical movement.

HIGH QUALITY 

High-quality manufacturing and components only. Swiss Made, Swiss Made Automatic movement, 316L stainless steel, sapphire crystal, 10 ATM water resistance, Italian leather. Express yourself with quality.

AUTOMATIC MOVEMENT

Automatic movement means that the watch is running by itself as a result of the 70 mechanical parts the movement is built on. For each time you move your wrist, the rotor on the movement spin, transferring energy and automatically winding the movement. You will never have to worry about changing a battery, and it’s eco-friendly at the same time.

THE DIAL

The dial is minimalistic and timeless with a matte finish. At the same time, it has complexity with the beautiful shape of the hand-applied markers standing out, with a combination of a brushed surface and polished angles, which gives the markers beautiful reflections in the light. The marker at 12 is our logo with the A above the V, representing the first letters of our brand name. The triangle marker at 6 symbolizes to always look up and never give up. The hour and minute hands are faceted giving them reflections in the light as well and the dial more depth feeling in the middle. The Automatic movement is ticking 8 times per second which gives the aesthetic of compelling quality when the second hand is sweeping.